Can companies include disclosure in the design of generative AI models?
- In building Firefly, Adobe’s family of creative generative AI models, Adobe wanted to be sure the product would be commercially safe, provide transparency to consumers, and respect the rights of artists and creators.
- Adobe had to consider technical, legal, policy, and ethical standards in building Firefly, including how to insulate creator content from model development, if requested, and attach disclosures to content.
- The Framework provided Adobe with guidance on how to “take steps to provide disclosure mechanisms for those creating and distributing synthetic media.” They did this by developing Firefly with both direct and indirect disclosure built in.
This is Adobe’s case submission as a supporter of PAI’s Synthetic Media Framework. Explore the other case studies