How can dating apps authenticate user profiles in the era of generative AI?
- Bumble’s Photo Verification process requires users to provide unique photos to Bumble in order to validate the authenticity of their profiles. However, advances in generative AI technology have made using photos for validation increasingly challenging.
- Bumble sought to balance two potentially conflicting goals: they sought to identify synthetic media when used to create fake or malicious profiles while simultaneously allowing individuals’ creative use of generative AI within their authentic profiles.
- PAI’s Framework provided Bumble with a reference from which to identify the harm it sought to address, setting the stage for Bumble to roll out new policies on the use of synthetic media within the app.
This is Bumble’s case submission as a supporter of PAI’s Synthetic Media Framework. Explore the other case studies