How can people who are no longer alive provide their consent?
- As part of a campaign to raise awareness about domestic violence, generative AI startup D-ID created a video in which the synthetic avatars of five deceased victims of domestic abuse “shared” their stories and cautioned women to seek help if they found themselves in abusive relationships.
- D-ID faced the challenge of how to obtain consent, a Framework principle, on behalf of the deceased. In order to do so, D-ID worked with the families of the victims to obtain consent for using the likeness of the victims, as well as to develop the video scripts.
- The Framework provided D-ID with recommendations on how to responsibly utilize the likeness of the subjects in their video as well as on how to inform viewers that the subjects were created using generative AI. As a result, D-ID reevaluated internal processes to improve its approach to content creation.
This is D-ID’s case submission as a supporter of PAI’s Synthetic Media Framework. Explore the other case studies