Authentic storytelling for the era of generative AI

Organized by the Content Authority Initiative

The Content Authority Initiative (CAI) is a community of media and tech companies, NGOs, academics, and others working to promote adoption of an open industry standard for content authenticity and provenance.

Event Overview

The astonishing accessibility and sophistication of generative AI tools is outpacing our objective understanding of where content comes from and forcing us to establish new norms. How do we distinguish realistic AI-generated content from journalistic work? How does transparency about generative AI benefit creators and consumers? How, and when should we add verifiable provenance to our media?

Our relationship with synthetic content—from social media face filters to visual effects in film and entertainment—is changing with generative AI’s power to enhance creativity but also amplify mis- and disinformation.

In this community event, panelists discussed how transparency tools and context meets the challenges and opportunities in generative technologies.

Speakers

• Andy Parsons, Sr. Director, Content Authenticity Initiative, Adobe
• Claire Leibowicz, Head of AI and Media Integrity, Partnership on AI
• Gene Kogan, Artist, Co-Founder of Eden
• Tom Mason, CTO, Stability AI

Watch the recorded panel below