SXSW 2023 | AI in Newsrooms: What’s the Impact on Journalism?

Organized by South by Southwest

South by Southwest dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

Topics featured in the Media Industry Track include the business of streaming, audio and the creator economy, mergers and acquisitions, social platforms, monopolies, freedom of speech, and the future of news reporting.

Event Overview

AI tools are being developed and adopted by more and more industries with the intention of streamlining tasks and creating efficiencies. As many newsrooms are forced to do more with fewer resources, some have looked to AI and other emerging technologies as potential solutions that could augment reporting and improve the bottom line of news businesses.

In this panel, representatives from the AP, the BBC, Twitter, and Partnership on AI will discuss the various sides to the use of AI in newsrooms: what tools are available, what journalists look for in these tools, the hurdles to adoption for small newsrooms in comparison to larger ones, as well as the perspective of social media in platforming news sources.

The panel will include:

• Laura Ellis from the BBC
• Dalia Hashim from Partnership on AI
• Aimee Rinehart from The Associated Press
• Jennifer Wilson