• Past Event

SXSW 2023 | Deepfakes to DALL-E: Real Rules for Fake Media

Mar. 12, 2023
10:00am – 12:00pm ACST 12:30am GMT4:30pm–1 PST
Austin, TX

Organized by South by Southwest

South by Southwest dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

Topics featured in the Media Industry Track include the business of streaming, audio and the creator economy, mergers and acquisitions, social platforms, monopolies, freedom of speech, and the future of news reporting.

Event Overview

From a manipulated video of the Ukrainian president supposedly encouraging surrender to Russia to memes sprung from images generated from AI tool DALL-E, we’ve seen the range of possibilities and impact for deepfakes and other AI-generated media, otherwise known as synthetic media. So, how do we affect the course of this rapidly evolving medium?

With our Partner community, Partnership on AI (PAI) has created a framework on how to ethically and responsibly develop, create, and share deepfakes. Hear from leadership at PAI, Adobe, and WITNESS on the development of PAI’s Responsible Practices for Synthetic Media, which took into account input from tech platforms, media organizations, individuals impacted by deepfakes, policy professionals, journalists, ethicists, creatives, and academics.

The panel will include:

  • Jacobo Castellanos Rivadeneira from WITNESS
  • Christine Custis from Partnership on AI
  • Claire Leibowicz from Partnership on AI
  • Andy Parsons from Adobe

PAI Representative

Christine Custis

Director of Programs and Research and Head of FTA & ABOUT ML

Claire Leibowicz

Head of AI and Media Integrity