Can media distributors implement disclosures to help users make informed decisions about content?
- As the amount of synthetic content online increases, it becomes more challenging for technology companies that operate platforms to scale methods for identifying and disclosing “meaningfully altered synthetic content.”
- While Google recommends prominent labeling when the risk of harm from deceptive content is high, in some cases, direct disclosure that provides a “is this made or edited with AI or not” label can actually undermine users’ ability to determine trustworthiness.
- Distributors should evaluate the benefits and drawbacks of providing direct disclosure, along with considering which platform they use, to ensure users receive meaningful context that helps them make informed decisions.
This is Google’s case submission as a supporter of PAI’s Synthetic Media Framework. Explore the other case studies