How can labels help audiences better understand AI-edited media?
- In May 2024, Meta began using a direct disclosure label (“Made with AI”) for synthetic content that was posted across its platforms.
- Meta discovered that even content with minor AI edits was being flagged as “Made with AI,” which surprised many content creators.
- In order to provide more context about the nature of the synthetic media being disclosed, Meta updated its label to “AI info,” accounting for content made or edited with AI tools.
This is Meta’s case submission as a supporter of PAI’s Synthetic Media Framework. Explore the other case studies