What details about media can help audiences understand its origin and history?
- Microsoft and LinkedIn utilize C2PA metadata to disclose media characteristics to users.
- Engineers had to consider what information from C2PA technical details was most helpful for audiences and how subtle language changes about the details can impact user interpretation.
- Media literacy is an important component of Microsoft’s overall strategy to ensure societal resilience to AI harms.
This is Microsoft’s case submission as a supporter of PAI’s Synthetic Media Framework. Explore the other case studies