Can a voice-cloning startup successfully prevent its product from being misused?
- Respeecher, in developing its voice cloning technology, sought to prevent misuse by obtaining consent and implementing content moderation.
- Respeecher’s greatest obstacle was providing disclosure for synthetic voice in a creative context. How could the company provide direct disclosure to users without taking away from the immersive experience of the overall media?/li>
- While the Framework provides clear guidelines for how to responsibly provide disclosure, the current version does not contain guidance on how to do so while balancing user experience, thus raising the question of what the best practice in a creative context would be.
This is Respeecher’s case submission as a supporter of PAI’s Synthetic Media Framework. Explore the other case studies