Are content moderation and consent the best ways to combat misuse of AI technology?
- In pursuit of both a sustainable and ethical business model, Synthesia sought consent from subjects whose likeness would be used to create synthetic videos as well as content moderation at the point of creation to help prevent its technology from being used to cause harm.
- Synthesia’s goals were to build a trusted AI video platform while making AI video capabilities accessible, and contributing to a healthy synthetic content ecosystem. To do so, it had to implement content moderation at scale while navigating challenging gray-area cases.
- The Framework provided Synthesia with a frame of reference for the implementation of its 3Cs principles: Consent, Control, and Collaboration.
This is Synthesia’s case submission as a supporter of PAI’s Synthetic Media Framework. Explore the other case studies