How do you balance AI’s creative potential with its potential for harm?
- TikTok rolled out synthetic media and manipulated content guidance in its Community Guidelines to allow for users’ creative expression with generative AI tools, and simultaneously prevent misuse. As part of this new policy, creators were asked to begin disclosing their own AI-generated content on the platform.
- TikTok’s new policy included introducing a new toggle for creators to use whenever they posted content that was wholly generated or significantly edited using generative AI. One of the challenges TikTok faced was where to draw the line for requiring users to disclose synthetic content.
- The Framework provided TikTok with a set of references for how synthetic media could be used harmfully. TikTok also responded to the Framework’s recommendations on how to disclose synthetic media to users responsibly.
This is TikTok’s case submission as a supporter of PAI’s Synthetic Media Framework. Explore the other case studies