PAI Welcomes Diverse Cohort of Partners to Synthetic Media Framework
Partnership on AI is pleased to announce that Code for Africa, Meedan, the Stanford Institute for Human-Centered Artificial Intelligence, Thorn, and Truepic have joined its Responsible Practices for Synthetic Media: A Framework for Collective Action, expanding a groundbreaking community of expertise dedicated to promoting responsible practices in the development, creation, and sharing of media created with generative AI.
“As the AI community develops solutions for transparency and disclosure of AI-generated media, it is necessary to include civil society, academic, and startup perspectives on how to do this in a rights upholding fashion,” said Claire Leibowicz, Head of AI and Media Integrity at PAI. “We welcome these new Framework partners to our cross-sectoral community and look forward to including their valuable insights as the synthetic media landscape, including its impact on truth and trust, evolves.”
The addition of these new partners will provide new, diverse perspectives on synthetic media and the need for responsible practices to combat misinformation, reduce risks to vulnerable populations, particularly children, and advance solutions for transparency. The Framework provides guidance for those building, creating, and distributing synthetic media–recommendations that must be situated in the norms and understanding of society that civil society organizations understand most deeply.
“As an African watchdog institution we can confirm that we’re already seeing bad actors use synthetic or other AI-manipulated media created on easily accessible commercial tools to drive disinformation campaigns in conflict zones like Burkina Faso and the DRC. PAI’s framework is therefore an important first step for helping those who build AI tools and those who use them to have a set of clear, simple ethical guidelines to minimise harm and fight against abuse of AI’s potential.”
‘Is it real?’ is a frequent question asked of fact-checking organizations using Meedan’s software to run chatbots on messaging apps. The PAI Framework provides clear guidance on disclosure and transparency for the use of synthetic media that will help ensure responsible creators, publishers, and researchers don’t further contribute to the confusion of what is and isn’t real online.”
“We are excited to support this important initiative. Responsible development and use of synthetic media is crucial as these capabilities become more advanced and accessible. We look forward to collaborating with other organizations in this community and contributing to thoughtful conversations and scholarship to build democracy-affirming and human-centered technologies.”
“Generative AI represents a leap in how we create, with the potential to have significant implications on how we work and live. In the child safety ecosystem, generative AI is also evolving how child sexual abuse occurs online and how we combat it. In moments like these, building our future with eyes wide open is critical to ensure we build safely. Thorn is happy to support the Partnership on AI’s Responsible Practices for Synthetic Media Framework to advocate for the unique safety concerns of the child safety ecosystem.”
“We have long believed that secure media provenance is the best way to ensure transparency online and elevate authenticity in digital content. Joining the Partnership on AI’s Framework is a natural progression of our work on authenticity and disclosure in digital media. We believe the Framework will continue to guide best practices and policies for the ethical, transparent use of generative AI. Our mission continues to be a more authentic, transparent internet, and we’re excited to support the Framework with this mission in mind.”
The first-of-its-kind Framework was launched in February 2023 by PAI and backed by an inaugural cohort of launch partners including Adobe, BBC, CBC/Radio-Canada, Bumble, OpenAI, TikTok, WITNESS, and synthetic media startups Synthesia, D-ID, and Respeecher. In addition, Google, Meta, and Microsoft have since joined as Framework supporters.
A PDF of the Framework can be found here.