Annual Report 2023

Meeting the Moment

2023 Annual Report

PAI is a nonprofit community of academic, civil society, industry, and media organizations who come together to address the most important questions concerning the future of AI. 

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From PAI’s CEO

From PAI’s CEO

2023 was a year of seismic shifts in AI. While advancements in generative AI technology were perhaps most notable, the field also witnessed growth in public awareness of the potential impacts of AI in sectors such as education and entertainment widespread access to new generative AI tools in the west , and energy and attention from policy-makers aiming to spur innovation and competition while protecting their citizens. In just a year, these changes have had a significant impact on the broader landscape of how we engage with technology and each other.

With these shifts, PAI’s mission to bring diverse voices together across global sectors, disciplines, and demographics so that AI developments advance positive outcomes for people and society is more important than ever. More relevant to the rapidly growing base of companies deploying AI across their businesses, more urgent to governments grappling with AI risk and safety, and more essential to individuals already impacted by AI misuse and communities striving to realize a people-centered future for AI.

As I reflect on a year of profound change in our field, I’m most proud of how PAI has been able to meet this moment. Last year, we were able to respond to rapidly shifting contexts with collectively defined guidelines for responsible practice, to convene and engage policy makers to turn these ideas into lasting change, and to keep people centered through it all.

But this work isn’t only a reflection of 2023. Our ability to achieve these impacts are the culmination of years of intentional foresight, thoughtful collaboration, and sustained effort by PAI staff, our Board members, and our invaluable constellation of partners representing 119 organizations across 17 countries. This year, Jerremy Holland was appointed Board Chair, and Jatin Aythora and Joelle Pineau were appointed Vice Chairs. I am truly thankful to our Board Directors, Staff Team, Steering Committee and Working Group Members, and Partners.

Our community knows that AI can be a force for good, if we develop, distribute, and use it responsibly. Together we have made important progress towards that goal. Thank you for investing in and advancing this community of change through the pivotal moments of 2023. I look forward to continuing to work together with you in 2024 towards our vision of a future where we all develop AI to build a more just, equitable, and prosperous world.

Sincerely,
Rebecca Finlay
CEO, Partnership on AI

Thanks to the PAI Board of Directors

 

Jerremy Holland
Apple
Chair
Jatin Aythora
BBC Research & Development
Vice-Chair
Joelle Pineau
Meta
Vice-Chair
Eric Horvitz
Microsoft
Founding Chair
Eric Sears
John D. and Catherine T. MacArthur Foundation
Founding Vice-Chair
William Covington
University of Washington School of Law
Board Secretary
Angela Kane
Vienna Center for Disarmament and Non-Proliferation
Board Treasurer
Ben Coppin
DeepMind
Lama Nachman
Intel Labs
Rohit Prasad
Amazon Artificial General Intelligence
Francesca Rossi
IBM
Brittany Smith
OpenAI
Martin Tisné
AI Collaborative
Nicol Turner Lee
Brookings Institute
A Year of AI Transformation

A Year of AI Transformation

The pace and scale of shifts across the AI landscape in 2023 underscored the critical nature of PAI’s community and efforts amidst these rapidly evolving contexts.


Accelerated development in generative AI technology completely changed the landscape of what’s possible for AI creators and users

Huge leaps in adoption and pervasiveness of AI spurred increasing attention from the private sector, policy makers, and the public on the possibilities and risks of such rapid change in development and usage

The pace of these shifts heightened urgency around societal-level planning and action for AI innovation, inclusion, and safety

 

Since 2016, PAI has been convening a diverse and growing multistakeholder community to identify, investigate, and collaborate on the most relevant and pressing AI challenges and opportunities. Our work in 2023 exemplified how we can anticipate, prepare for, and respond to these contexts to proactively co-create a people-centered future of AI.

  • 2023

  • January
  • ABOUT ML in Practice 
    Published report on ML documentation pilot project with UNOCHA
  • February
  • Synthetic Media Framework 
    Launched timely guidance for AI-generated media with 10 supporter organizations
  • March
  • Summit for Democracy 
    White House featured PAI’s Global Task Force for Inclusive AI
  • April
  • SXSW
    Organized panels on synthetic media and AI in newsrooms
  • Safe Foundation Model Deployment 
    Hosted workshop to kick-off guidance development
  • May
  • Onboarded 3 new PAI Partners 
  • June
  • Global Task Force for Inclusive AI 
    Launched with inaugural members
  • Guidelines for AI & Shared Prosperity 
    published guidelines to help center worker voice and steer AI development so economic benefits are shared by all
  • 2023 PAI Partner Forum
    Convened 100+ partners in San Francisco
  • July
  • Safe Foundation Model Deployment 
    Stood up dedicated working group to develop guidance
  • US Department of Commerce
    Hosted Partner Roundtable with NTIA Administrator
  • August
  • AI Adoption for Newsrooms 10-Step Guide 
    Shared for public comment
  • Onboarded 4 new PAI Partners 
  • October
  • Onboarded 5 new PAI Partners
  • Policy Steering Committee 
    Launched committee and appointed 14 global experts
  • Safe Foundation Model Deployment 
    Launched guidance to inform practice and policy innovation
  • PAI Policy Forum 
    convened first-ever policy-focused meeting as a member of the UK’s AI Fringe
  • November
  • AI in Campaign Ads 
    Provided FEC with policy guidance leading up to presidential election year
  • UK AI Safety Summit 
    PAI CEO Rebecca Finlay attended to represent civil society
  • AI Adoption for Newsrooms 10-Step Guide
    Published final guidebook
  • December
  • Synthetic Media 
    Launched a glossary for transparency methods
  • “Eyes Off My Data” White Paper 
    Published in collaboration with PAI Partner Apple
Meeting the Moment

Meeting the Moment

PAI’s work with partners and collaborators delivered time-sensitive guidance, informing changes in practice and policy innovation urgently needed to advance responsible AI.

Developing Responsible Practices for the Age of Generative AI

In February 2023, PAI launched the Responsible Practices for Synthetic Media: A Framework for Collective Action, with 18 partners to date aligning their practices for ethical and responsible development, creation, and sharing of AI generated media.

As generative AI technology propelled realistic synthetic media from the lab to the laptops and devices of everyday people, PAI’s Framework was already collaboratively defined by and available to key stakeholders–like builders of infrastructure and technology, creators, and media distributors and publishers–whose decisions influence the societal impacts of these technologies.

As synthetic media becomes one of the engines of digital content creation, the responsible practices advanced by Framework supporters have the power to improve consent, disclosure, and transparency for massive end-user bases. With 18 organizations signed on as institutional supporters of the Framework, we are seeing PAI’s principles of synthetic media governance in practice, scaling our impact to the billions of users reached by Framework supporters such as BBC, Google, Meta, and TikTok.

In 2024, PAI will publish in-depth case studies from Framework supporters on how they have applied Framework principles in practice, and use learnings to inform public policy.

50+ organizations involved in development
18 organizations signed on to use the Framework
10 implementation case studies developed
“These recommendations represent a necessary step towards society collectively working out ways to address the global challenges presented by AI progress, and we are pleased to take part in PAI’s efforts to guide the industry.”
Dave Willner
Former Head of Trust & Safety at OpenAI
“Ensuring strong ethical boundaries are in place from the early phases of these technological developments brings us closer to solutions that can benefit civic journalists and human rights defenders worldwide. We’re delighted to partner with PAI to present this framework of responsible practices.”
Jacobo Castellanos
Technology, Threats and Opportunities Coordinator at WITNESS

Building an Ecosystem that Promotes AI Safety

PAI launched Guidance for Safe Foundation Model Deployment, incorporating expertise from 50+ experts and model providers on how to responsibly develop and deploy foundational AI models in ways that promote safety for society.

The foundation models that are powering this wave of innovation in generative AI are a capability step-change from previous technologies. At the cusp of mass adoption, with a growing range of scenarios and unanswered questions around how these models will be monetized and their real world implications, PAI’s guidance fills a critical knowledge gap by articulating the landscape of AI risks and how to address them while pursuing model innovation, encompassing different model types and release strategies.

As discussions on AI safety began to heat up among global policy makers, our Model Deployment Guidance laid the groundwork for convening our first-ever AI Policy Forum and joining time-sensitive policy conversations like the UK AI Safety Summit with global leaders working to build the foundation of good AI governance and safety for society.

In 2024 PAI will refine recommendations for open access models and publish an updated version of the Guidance.

50+ organizations involved in development
10+ endorsements of the guidance
3 citations by PAI Partners in their work
“This is one of the most comprehensive, nuanced and inclusive frameworks for responsibly building and deploying AI models through an open approach. The Partnership on AI’s leadership has been invaluable.”
Joelle Pineau
Vice President, AI Research at Meta
“The Partnership on AI’s effort to codify best practices for development of foundation models is a critical contribution to public discussion.”
Esha Bhandari
Deputy Director, ACLU Speech, Privacy, and Technology Project, and Member, PAI Safety-Critical AI Steering Committee

Prioritizing People in the Emerging AI-Driven Economy

PAI published Guidelines for AI and Shared Prosperity, with 13 endorsements from experts and stakeholders affirming the power of these recommendations to guide AI deployment in ways that benefit all.

2023 propelled us into a world where 79% of global business and technology leaders expect AI to significantly transform their organizations within the next 3 years, and more than 50% of those same leaders also expect generative AI to centralize economic power and increase inequality. But we don’t have to build that future.

PAI’s Guidelines summarize actionable ways AI-creating and AI-using organizations, labor organizers, and policy makers can assess and ground their decisions, agendas, and interactions in a systematic understanding of the potential impact of AI on the labor market and job quality, centering worker voice in AI development and use.

In this moment of profound opportunity to intentionally design AI technology for a more just, equitable, and prosperous world, changes in practice like OpenAI’s commitment to PAI’s Data Enrichment Sourcing Guidelines for development of ChatGPT4 and iterations illuminate a path to shared prosperity. In this case, ensuring data workers experience working conditions that respect and value their contributions.

In 2024 PAI will work closely with labor organizers and industry partners to increase adoption of the guidelines, and to develop standards of practice for fair treatment of data workers.

3+ years of research and practice insights
2 tools for creating a better future
13 endorsements of the guidance
“These Guidelines reflect the field’s current best thinking on evaluating whether a particular use enhances shared prosperity or fuels wealth concentration off the backs of working people.”
United For Respect
“Developing AI that genuinely complements workers and improves business processes is a difficult challenge we’ve been working hard on at Intel. The Guidelines for AI and Shared Prosperity are a helpful resource on that journey.”
Lama Nachman
Intel Fellow & Director, Anticipatory Computing Lab, Intel
In 2023, PAI also met the moment for:
Local Newsrooms

AI is already changing how the news is being reported, bringing potential benefits of taking on tedious tasks like transcription while posing risks like spreading misinformation. In November 2023, PAI published AI Adoption for Newsrooms: A 10-Step Guide, which provides a step-by-step roadmap to support newsrooms navigating the difficult questions posed by AI tool identification, procurement, and use.

Privacy

To protect user data and privacy, companies are deploying new techniques like ‘federated learning’ and ‘differential privacy’. In collaboration with PAI founding partner Apple, we researched and published a white paper investigating if these techniques can help advance fair and ethical algorithmic decision-making while striking a balance between collecting sensitive demographic data and respecting individual privacy.

Public Policy

Ensuring that emerging policy and regulatory frameworks, standards, and technical tools are both consistent and support known best practices requires coordination between policymakers, civil society, academia, and industry. Seizing the opportunity to play a key role in facilitating this coordination, PAI convened policy makers and PAI Partners for critical discussions, including hosting the PAI Policy Forum and co-hosting a roundtable with the US Department of Commerce. PAI also contributed expertise in key policy conversations like the UK AI Safety Summit and at the OECD, and in responses to US government agencies’ calls for expert testimony.

Inclusivity

To ensure AI can benefit all people and society, it must be developed with processes and dialogue that are intentionally inclusive of a diverse set of stakeholders and the broader public. In pursuit of this goal, PAI launched the Global Task Force for Inclusive AI, an initiative cited by the White House Office of Science and Technology Policy Director in her remarks at the Summit for Democracy in May 2023.

“The Partnership on AI is launching a multi-sector global task force for developing inclusive AI. This will be a first of its kind coalition, with partners from the private sector, academia, and civil society, focused on developing research and design methods for AI to root out algorithmic discrimination, safeguard rights, and promote equitable innovation. This task force responds to the call of the AI Bill of Rights, and we’re happy to see this important work getting underway.”
Dr. Arati Prabhakar
Director of the White House Office of Science and Technology Policy.
The PAI Community

We Can Only Do This Together

PAI’s constellation of partners and collaborators are foundational to the progress we’ve made and continuing AI development that advances positive outcomes for people and society.

Our multi-stakeholder model powered each of the advancements we made in 2023, and it is what will push us to keep evolving with new technology developments, use cases, and stakeholders in mind. Thank you to each of our Partners who make this progress possible.

PAI by the Numbers

PAI by the Numbers

Creating community that is international, inclusive, and equitable

17
countries
119
partners
19 Industry
26 Academic
74 Civil Society
61
virtual convenings reaching 910 participants from 13 countries
6
in-person convenings reaching 667 participants from 9 countries

6
steering committees with 74 experts and stakeholders from 6 countries
16
Global Taskforce for Inclusive AI members

Informing the public about the social and societal impact of AI

101
public speaking engagements
44K+
social media followers
970K+
social media impressions
21
citations of PAI work

68
press mentions of PAI work

Encouraging policy innovation by governments

15+
educational briefings for US and UK policy makers
3
new affiliations with policy collaboratives (OECD, G20 and Council for Europe)
3
evidence responses informing policy-making on use of AI
6
global governments and multilateral organizations participated in PAI Partner Forum Roundtable

17
government participants across 10 countries represented at PAI’s Policy Forum
17
global experts appointed to PAI’s inaugural Policy Steering Committee

Fostering changes in practice in all sectors and broader communities

6
areas of focus
6
new resources
6,600+
new resource downloads
40+
supporters or endorsers of new resources

Financials

Financials

2023 Expenditures

Thank you to our Funders
Adobe
Amazon
Apple
Capital One
Credo AI
DeepMind
EY
Ford Foundation
Google
IBM
Inflection.ai
Intel
Interpublic Group (IPG)
Intuit
Knight Foundation
Luminate Group
MacArthur Foundation
Meta
MetLife Foundation
Microsoft
OpenAI
Prolific AI
Sony
Surdna Foundation